We take responsibility for "our" brands at every stage: the development of new products, brand positioning and brand leadership in the competitive environment, product and packaging design, brand naming, classical advertising, commercial advertising and POS marketing. Only in this way are brands able to grow.
So, we are especially pleased that "our" brands have repeatedly won awards over the years. Many of them, for instance, were ranked among the most successful new launches of the past 20 years by the German publication Lebensmittel Praxis.
And this year, as in 2008 and 2009, several of "our" brands were once again awarded the title of 'Top brand of the year' by the German food magazine Lebensmittel Zeitung.